My sister asked this question and an interesting conversation took place. How do you decide who is the stronger brand? Is it by popularity, number of albums sold, popular songs, ads, albums released, marketability or by how much the artist makes in a concert?
Deciding on the criteria is always a very critical thing. I did a quick search on facebook and found that Amr Diab has more groups dedicated to him than Mohamed Mounir and with lots of members whereas Mohamed Mounir has more fan pages with just as much fans. How do you compare and decide? One friend commented that Mounir has fans in Germany and all over Europe too which is true, but Amr Diab won the international Music Award too. Every way you look at it, you realize that they are both very famous and have lots of fans and loyal followers. Nevertheless my own personal opinion is that Amr Diab is a stronger brand because :
- He was chosen by Pepsi to lead their campaigns which means he is more marketable.
- He is a trend maker in terms of music and fashion.
- His fans are more widespread and diverse and he has the ability to reach a wider audience.
That was my simple analysis, what do you think?
You can click on the image to read the discussion.